The American Sport Fishing Association (ASA) may not be a super household name in the world of fly fishing, but in the world of conventional fishing, the trade organization is famous. Their annual ICAST trade show in Orlando is where new products are announced and industry deals are made. Last week, the ASA announced that they would be creating more space for fly fishing products and brands at their 2023 show. Learn more below!
From the American Sport Fishing Association:
The American Sport Fishing Association (ASA) is pleased to announce its plan to significantly improve the fly fishing sector at ICAST 2023. As the overall recreational fishing industry continues to evolve domestically and internationally, now is the perfect opportunity for companies related to fly fishing to expand their reach into the general market. ICAST is the place to help them do just that.
At ASA, our goal is to represent the entire recreational fishing community, and fly fishing plays a key role in reaching a specific audience of anglers. Most of the issues related to access, clean water and abundant fisheries overlap both conventional and fly fishing with ASA providing a powerful voice that is heard and respected by the administration, on Capitol Hill and around the country.
Introducing fly fishing as the main category at ICAST 2023, especially in the New Product Showcase, is another benefit the ASA offers to support the growth and expansion of sales of all types of recreational fishing products.
The new product showcase will now include an expanded fly fishing presence with the following subcategories:
- Fly Fishing Rods
- Fly Fishing Reels
- Fly Fishing Waders & Wading Boots
- Fly Fishing Lines, Leaders, Tippet & Line Accessories
- Fly Fishing Packs, Bags and Luggage
- Fly Fishing Technical Clothing and Accessories (Other or Miscellaneous)
The winner of these fly fishing categories will be announced during the Chairman’s Industry Awards Reception along with the standard package of new product showcase category winners. Current exhibition definitions and rules will apply.
ICAST Fly Fishing located in the main exhibit space on the main 20′ row reserved for fly fishing specific exhibitors. In addition, the traditional ICASTing Pond will be side by side with the FLYCASTing Pond and adjacent to the New Product Showcase.
Also new for 2023 will be the addition of non-motorized and motorized boat accessories to the list of show categories and an expansion of the technical apparel categories to include women’s and men’s offering more choices for these populated areas. good.