Jeff Wagner is named President and CEO of Mayfly Outdoors

From Mayfly Outdoors:

“Mayfly Outdoors, the award-winning manufacturer of high-performance fly fishing products and parent company of Abel Reels, Ross Reels and Airflo, today announced the appointment of industry leader Jeff Wagner to the role of President and CEO.

Wagner, formerly of VF Corporation at the Smartwool and Icebreaker brands, is a graduate of Colorado State University with an MBA and undergraduate degrees. He brings extensive operational and executive leadership experience from past roles, previously serving as general manager of RL Winston Rod Company and at Cabela’s where he served for more than 14 years. Wagner is a regular contributor to the fly fishing industry as a field editor for Fly Fusion and Flyfisher magazines. He is a Master Certified Fly Casting Instructor with Fly Fishers International, where he also served as Co-Chairman of the Board.

“It’s a privilege to join an incredible team and work for such iconic brands as Ross, Abel and Airflo. This position combines years of experience and a passion for fly fishing, and I look forward to serving the business and fly fishing community and helping each grow.” Wagner said.

“We are very happy to welcome Jeff, his wife Kat and his two daughters to Montrose,” said company founder David Dragoo. “Jeff brings a new level of expertise and leadership to our business, and we believe he will do an excellent job.”

Wagner takes over as the company looks to expand and acquire new businesses. The company, known for its conservation efforts, started with 17 people in Montrose and currently employs about 130 people across California, Colorado and the United Kingdom.

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