Today we have big news coming out of Bozeman, Montana, where Vista Outdoor just announced that they are acquiring Simms Fishing Products for a whopping $192.5 million.
From SGB Media:
“Vista Outdoor, Inc. announced the acquisition of Simms Fishing Products for a purchase price of $192.5 million. The gross purchase price includes a net present value of approximately $20 million in future tax benefits.
Simms, the fishing brand and designer, marketer and manufacturer of waders, outerwear, footwear and technical apparel, is headquartered in Bozeman, MT. The company was founded in 1980 and later acquired in 1993 by KC Walsh, its current executive chairman.
“Walsh’s original vision for Simms was to create the most beloved brand in sport fishing that could marry his passion for fishing with his commitment to fisheries conservation. That vision has endured as Simms is now one of the most innovative fishing gear and apparel companies and a purpose-driven brand that resonates with consumers across the globe,” Vista said in a press release.
More than 8,500 Simms-sponsored fishing professionals use its products and distributes them through specialty retail domestically, internationally and DTC through simmsfishing.com.
Vista said, “fishing continues to be a popular and highly accessible activity, with more than 55 million angling participants in the United States alone.”
You can learn more about purchasing at SGBMedia.com.